How Drones Can Help with Commercial Real Estate
In the commercial real estate game, you need to stay ahead of the curve with innovative tools and techniques to market your properties and developments. Drones are a game changer. They offer a new perspective that can make your properties really stand out. Here are ways drones can help commercial real estate agents market and manage their listings:
1. Aerial Photography
Drones can take amazing aerial photos of commercial properties and their surroundings. Unlike ground based photography, aerial shots give you a bird’s eye view of the property’s layout, neighboring developments and infrastructure. This is can be valuable for:
Location: Show proximity to highways, public transport or key amenities.
Property Features: Show landscaped areas, large parking lots or unique layouts.
2. Aerial Videography
Beyond photos, drones can create video footage that takes potential buyers or investors on a virtual tour of the property. These videos can include:
Walkthroughs: Cinematic flyovers and seamless interior transitions.
Contextual Storytelling: Show the property to surrounding developments and natural features.
3. Site Planning
Drones aren’t just marketing tools; they’re also essential for site planning and development. High resolution aerial images and maps can help developers and architects with:
Design Visualization: Show the site for planning layouts and designs.
Boundary Assessment: Clearly show property boundaries and nearby structures.
Risk Management: Identify environmental or structural issues before construction starts.
4. Thermal Inspections
Thermal imaging drones can find issues in commercial properties such as heat loss, water leaks or insulation problems. This is useful for:
Pre-Purchase Confidence: Give buyers peace of mind by finding energy efficiency issues.
Preventative Maintenance: Help property owners fix issues before they become major problems.
5. Mapping and Surveying
For larger commercial developments, drones can create accurate maps and topographical data. These are useful for:
Land Evaluation: Check if the land is suitable for construction projects.
Progress Monitoring: Track changes during the development phase.
Detailed Documentation: Keep records of land changes over time for legal or operational purposes.
6. Additional Marketing
Including drone footage and images in marketing materials makes listings look better whether they’re on websites, social media or print brochures. High quality visuals:
Get Attention: Stand out in a crowded online market.
Communicate Value: Show the property in full and in detail to attract serious buyers or investors.
7. Affordable Solutions
Traditionally aerial views were only accessible with expensive helicopters or planes. Drones provide an affordable option, so aerial marketing is now available to agents with properties of all sizes. This means even smaller agencies can:
Be Competitive: Provide high quality services without going over budget.
Get Better ROI: Get marketing results for less.
8. Time Saving Inspections
For agents with multiple properties, time is often the limiting factor. Drones can do quick and thorough property inspections, reducing the need for on-site visits. They can capture:
Roof Conditions: Find potential repairs or issues.
Ground Maintenance: Check landscaping or drainage.
Structural Issues: Show visible wear or damage.
Summary
Drones have changed the commercial real estate game, giving agents a tool to market properties, inspect properties and support site planning. From high quality visuals to detailed mapping, drones are an affordable and impactful way to make listings look better and attract the right audience. By using drones, commercial real estate agents can stand out in a crowded market and deliver more value to their clients.
Get in touch with us today to help with your drone needs!